MSP Valuations — Powered by Evergreen
Confidential · Instant · No Obligation

What is your
MSP Worth?

A confidential, real-time valuation built on the same framework Evergreen has used across 120+ MSP acquisitions. Eleven questions, one number, no waiting.

Begin Valuation Takes under 4 minutes · Results delivered instantly
Indicative Valuation
Sample MSP, North America
TTM Revenue$6.0M
TTM EBITDA$1.1M
Recurring %65%
Growth (3-yr CAGR)8%
Estimated Valuation
$8.0M
~7.2x EBITDA
Acquisitions
120+
MSP acquisitions
Founded
2017
Decentralized holding company
MSP Focus
Long-Term
Permanent capital, no flip strategy
HQ
San Francisco
Global team, MSPs in 4 regions
The Methodology

Six factors that impact what an MSP is worth.

— 01
EBITDA & Scale
Larger businesses generally garner higher multiples than smaller ones. Scale brings deeper management benches, better tooling, and lower operational risk — all things buyers pay for.
— 02
Recurring Revenue
The percentage of revenue under managed services contracts. Higher recurring mix supports a meaningfully higher multiple.
— 03
Growth Trajectory
Three-year revenue CAGR. Sustained organic growth above 10% commands a premium; flat or declining revenue compresses it.
— 04
Customer Retention
Annual gross logo churn. Sub-5% churn signals durable contracts and stickiness; double-digit churn raises diligence flags.
— 05
Customer Concentration
Revenue exposure to the top customer and top five customers. Concentration above 20% for the top customer and 50% for the top 5 customers materially impacts buyer appetite.
— 06
Geography & Mix
Region, vertical specialization, and end-market quality. Some markets command higher valuations than others.
How it works

From eleven questions to a real number — in minutes, not days.

i.
Answer eleven questions
Revenue, EBITDA, growth, recurring mix, retention, concentration, and region. Round numbers are fine, but it's important that they are directionally correct to ensure the highest degree of accuracy.
ii.
See your range instantly
Our model — calibrated to 120+ MSP transactions that Evergreen has closed since 2017 — triangulates your value across EBITDA, recurring revenue, and total revenue multiples.
iii.
Talk to us — if you want
Optionally book a call with our M&A team to discuss your valuation or to talk through your exit plan.
Confidential Valuation

Tell us about your business.

Your answers are never sold or shared outside of Evergreen.

Question 1 of 11 Financials
— Question 01 / Financials

What is your trailing twelve-month (TTM) revenue?

Enter in millions, e.g. 8.2 for $8.2M

$ M
— Question 02 / Financials

What has your revenue growth rate been over the last three years?

Approximate compound annual growth rate (CAGR). Here is the calculation: (Current Revenue/Revenue 3 Years Ago)^(1/3)-1.

%
— Question 03 / Financials

What is your TTM EBITDA?

Make sure EBITDA is burdened for a market level of salary for the owner/operator.

$ M
— Question 04 / Revenue Quality

What percentage of your TTM revenue is recurring?

Revenue under contract — managed services, security, backup, Cloud Resale, etc.

%
— Question 05 / Customer Base

How many managed services customers do you have today?

Total active customers under managed services contracts.

— Question 06 / Customer Base

What is your annual gross customer churn?

Number of customers lost in a typical year, for any reason, even reasons outside of your control.

— Question 07 / Customer Base

What % of TTM revenue comes from your largest customer?

A single customer's share of your total revenue.

%
— Question 08 / Customer Base

What % of TTM revenue comes from your top five customers combined?

Combined share for the five largest accounts.

%
— Question 09 / Geography

Where is the company headquartered?

Used to apply regional adjustments based on Evergreen's transaction history in each market.

— Question 10 / Other

Anything else that would materially impact valuation?

Owner transition, key-person risk, pending litigation, recent cyber incidents, etc. Optional.

— Final step / Identification

Who is the valuation for?

Your valuation appears on the next screen.

Confidential. Your responses go to our M&A team only. We never sell or share your data outside of Evergreen.
Indicative Valuation

Here's your number.

Based on the inputs you provided · Confidential

Estimated Valuation
Implied EBITDA multiple:
TTM Revenue
TTM EBITDA
— margin
Base EBITDA Multiple
Adjusted EBITDA Multiple
After all factor adjustments
Adjusted Recurring Rev Multiple
After all factor adjustments
Adjusted Revenue Multiple
After all factor adjustments

How we got there

Talk to us.

Most sellers we talk to never end up transacting — that's fine. We're happy to be a sounding board, share what we're seeing in the market, and walk through your business in more detail.

Book a confidential call
This indicative valuation is based on the inputs you provided and Evergreen's MSP transaction history. It is not a formal valuation, fairness opinion, or offer to purchase. Actual transaction values depend on detailed financial diligence, customer-level review, contract analysis, market conditions.
Common Questions

A few things worth knowing.

Is this a real valuation?
It's a data point - directionally accurate but not a substitute for diligence. For a refined number, book a confidential call after seeing your result.
Why does Evergreen offer this for free?
We believe we have the best data on MSP Valuations and want to provide the MSP community with credible information.
How accurate is the number?
The model is calibrated to 120+ actual MSP transactions Evergreen has closed since 2017, and triangulates across EBITDA, recurring revenue, and total revenue multiples internally. For typical MSPs, it usually lands within 10–20% of where a transaction would likely happen.
What's not captured here?
Plenty. Vertical specialization, contract terms, technology stack, geographic footprint, customer quality, and management team are all material to a real valuation. The model gives you a directional range; a refined number requires a conversation.